INFINOX Capital's appointment of Lee Holmes as Chief Executive Officer (CEO) comes at a critical juncture for the FCA-regulated broker, which has experienced a visible revenue decline despite returning to profitability in fiscal year 2024. Although the company reported in its latest update that it had rebuilt gross income numbers by 400% and increased gross deposits and trading volume, the CEO emphasized that he wants to change the "direction of the company." INFINOX Appoints Lee Holmes As The New CEOThe appointment marks a return to INFINOX for Holmes, who previously served in an executive management role at the company from May 2022 to April 2023. It also appears strategically aligned with current INFINOX's needs. His extensive background in institutional sales and liquidity management positions him well to accelerate the company's IXO Prime business focus.Before rejoining INFINOX in September 2024, Holmes served as Senior Manager for Liquidity Sales at Exinity and previously held the role of Head of Institutional Sales at Hantec Markets. His career also includes significant experience at ATFX UK and FXCM, where he worked in institutional and introducing broker sales roles.“I’m really happy to take the step up and help guide INFINOX into a new era,” said Holmes. “It’s a privilege to be part of such a fantastic team — one with the most potential I’ve seen. While I’m grateful to have had the support of the previous leadership, I’m here to change the direction of the company.”INFINOX has been undergoing substantial leadership changes beyond Holmes' appointment. Jana Zdravecka joined as Executive Director earlier last year, while the company's financial filings indicate Robert Berkeley has departed. The leadership transition appears to be part of a broader restructuring following new shareholders assuming management control of the wider INFINOX group.“With new management in place, I’m confident we can elevate INFINOX in the best way possible,” added the new CEO.Strategic Initiatives Already UnderwayThe broker has already taken steps to raise its profile, securing a sponsorship deal with BWT Alpine F1 Team and Alpine Endurance Team as part of its 15th anniversary celebration. According to company statements, this has helped elevate the brand's positioning and establish new relationships with stakeholders across the industry.While INFINOX's directors described the FY2024 results as "satisfactory" and expressed confidence in improved future performance, Holmes' leadership will be crucial in determining whether the company can rebuild its revenue while maintaining the profitability achieved through cost-cutting.AUM Visibly Lower in Fiscal 2024According to the company's financial results for the year ending March 31, 2024, INFINOX reported a 75% drop in revenue to £3.7 million from £14.6 million in the previous year. This substantial decrease coincided with the company's strategic decision to pivot away from retail business to focus on its institutional IXO Prime offering.Client assets under management (AUM) also shrank threefold, falling from £15.5 million to £5.4 million. Despite these changes, INFINOX managed to rebuild its financials. The broker reported a net profit of nearly £900,000 for fiscal year 2024, compared to a £5.2 million loss in the previous year.This recovery was achieved through aggressive cost-cutting measures:Administrative expenses were slashed by 70%, falling from £7.92 million to £2.43 millionCost of sales plummeted from £12.16 million to just £376,684Gross profit increased to £3.31 million from £2.47 millionThe company's strategic shift has significantly altered its business model. INFINOX's financial report indicates that since October 2023, it has moved to a volume-based income approach, receiving commissions from liquidity providers based on client trading volumes. This article was written by Damian Chmiel at www.financemagnates.com.

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