eToro has partnered with Google to launch a new advertising campaign using generative AI. The ads were produced entirely with Veo 2, a video generation tool developed by Google DeepMind. This marks one of the first known uses of the tool in a full-scale marketing campaign.Meanwhile, eToro is preparing an initial public offering that could value the company between $3.7 billion and $4 billion. The offering will include up to $500 million in shares, with half of the proceeds going to the company. The rest will come from existing shareholders, mainly close associates and family members of the founders.eToro Partners Google for AI AdsVeo 2 can generate high-quality video from written and visual prompts. It simulates realistic motion and facial expressions. The eToro campaign is also the first time Google Israel has used Veo 2 in an advertising project.The campaign includes two 30-second ads. László Gaál, a specialist in AI-generated video, led the creative direction. He worked with eToro’s in-house team to develop the concept and production.Italian Ads Highlight Short-Term AspirationsThe ads target the Italian market and were developed in partnership with the agency Marketing Arena. According to research from ACRI, many Italians under 44 save for short-term goals like travel or buying durable goods. Only a small percentage focus on building long-term wealth.The campaign’s visuals reflect these findings. One ad shows a couple driving through Tuscany. Another depicts a wedding scene. Both are meant to represent common short-term aspirations.The ads are currently airing on YouTube, television, connected TV, and outdoor displays across Italy. eToro plans to roll out similar campaigns in other regions. This article was written by Tareq Sikder at www.financemagnates.com.

Read full article on FINANCEMAGNETS