Transcrypt, a European crypto payments provider, has officially rebranded as Transacta while simultaneously expanding its operations into the U.S. market. Over the past year, the company has undergone a comprehensive transformation, significantly expanding its regulatory and operational footprint across Estonia, Canada, and Switzerland. This includes a recent partnership with Swiss-regulated Rocket Soft AG (a FINMA-supervised SRO member) and a strategic partnership with zerohash, a leading crypto and stablecoin infrastructure provider serving some of the world’s most trusted institutions.According to Transacta, the rebrand and U.S. expansion — alongside the launch of new payment solutions tailored for luxury retailers — mark a significant moment for the Estonian company as it looks to become a truly global payment provider. “Outgrowing our original brand”Following several years of infrastructure and compliance development,the company is now expanding beyond Europe. The rebrand reflects more than a visual update and marks the next stage of Transacta’s growth, which the company describes as “outgrowing the place where it all started.”Dmitrijs Maceraliks, CEO of Transacta, commented: “Although we have maintained a relatively low public profile, we began privately onboarding merchants in luxury and high-value industries in 2019. By 2023, we had surpassed €1 billion in processed transaction volume. This allowed us to accumulate the operational knowledge and regulatory expertise required to execute a full-scale rebrand by the end of 2025.”Alongside its crypto payment infrastructure, Transacta has also launched card processing services for businesses and plans to actively expand its suite of payment solutions. The company offers processing services and a broad range of local payment methods, tailored to the regulatory and operational requirements of different markets — reinforcing its position as a multi-rail payments provider serving international merchants.The Expertise that Transacta Brings to the U.S.Founded in 2019, Transcrypt — now Transacta — has built a strong client base among luxury retailers operating in complex, high-value markets. While maintaining a discreet public presence, the company has long supported sectors where transaction size, privacy, and regulatory precision are critical — including private aviation, yachting, fine art, luxury retail, and international real estate.The expertise Transacta brings to the U.S. market has been shaped by years of navigating multi-jurisdictional compliance, international client verification, and settlement flows that must remain both fast and fully auditable. The company provides the infrastructure enabling merchants to accept cryptocurrency from verified buyers while receiving same-day fiat settlement in EUR, USD, GBP, and CHF — expertise shaped by years of supporting high-value transactions.Partnership with zerohash further strengthens its regulatory base, enabling the company to expand services and increase its footprint in the U.S. market.Dmitrijs Maceraliks, CEO of Transacta, adds: “Integrating with an infrastructure provider like zerohash required full legal and regulatory alignment across multiple U.S. states and international jurisdictions.”Crypto in Luxury Commerce: What Matters MostLuxury retailers are increasingly adapting to the evolving payment preferences of their high-net-worth customers, many of whom now expect cryptocurrency to be offered alongside traditional payment methods. Crypto is no longer speculative or niche wealth — it has become part of the global capital distribution. Today, there are an estimated 560 million crypto holders worldwide, with adoption growing fastest in luxury-driven markets. As a result, many businesses are now taking serious steps to integrate cryptocurrency to attract crypto-affluent buyers. However, the luxury segment introduces challenges that many payment providers underestimate. High-value transactions demand enhanced security checks, advanced client verification, and strict AML controls. Luxury goods and art markets are consistently cited among the top sectors exposed to financial crime risks, requiring transaction monitoring and documentation.Merchants depend on payment providers to manage transaction monitoring, asset custody, and regulatory reporting — allowing businesses to settle funds quickly without direct exposure to crypto market volatility. In this context, choosing a provider with proven experience in high-value, cross-border transactions becomes critical.Built to be a Reliable PartnerWhile the company’s name has changed, its strategic focus remains consistent. Transacta aims to deliver payment solutions tailored to international merchants handling high-value transactions and operating under bespoke client requirements.“Our core value has always been the merchants we work with. Seven years ago, we deliberately focused on building close, long-term partnerships in industries where trust and security are the most important. That commitment to reliability continues to shape how Transacta operates today and into the future.”— Dmitrijs Maceraliks, CEO of TransactaFounded in Estonia in 2018 as Transcrypt OÜ, Transacta provides a regulated payment infrastructure that enables merchants to accept cryptocurrency payments with instant fiat settlement. The company also offers online card processing, access to over 100 local payment methods worldwide, crypto exchange services, wallet functionality, and on- and off-ramp solutions. This article was written by FM Contributors at www.financemagnates.com.

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