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Published on 2026-07-18 | 4 hours ago
FIFA’s unpopular hydration breaks are a billion-dollar ad play, and crypto is quietly embedded in the strategy
FIFA plans to review unpopular World Cup hydration breaks worth over $1B in ad revenue, while its digital collectibles platform runs on Avalanche
The post FIFA’s unpopular hydration breaks are a billion-dollar ad play, and crypto is quietly embedded in the strategy appeared first on Crypto Briefing.
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CRYPTOBRIEFING | Published on 2026-07-19 | 32 mins ago
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